From hustling on the corner to President of G.O.O.D. Music. What a time to be alive.
After being in the works for months, Pusha T has just been named the President of the label he’s currently signed to: Kanye West’s G.O.O.D. Music.
This major move has been in the works for about 4 months but the label, low-key as always, has just made it public with a press release. Below is the full press release, followed by some excerpts from an interview Push recently did with Billboard where he discusses the move and his forthcoming King Push album.
Pusha T, the Grammy®-nominated, multi-platinum artist and producer, and a key architect of today’s post-modern hip-hop/pop universe, has been appointed president, G.O.O.D. Music, it was announced today by label founder Kanye West.
In addition to his new role at G.O.O.D. Music, Pusha T is a co-founder (with his brother Gene “No Malice” Thornton) of Play Cloths, a successful street wear line, and as an early investor in Mass Appeal. Pusha T is also a frequent collaborator with the adidas Originals brand, most recently taking part in the brand’s Spring/Summer ‘Superstar’ 2015 campaign.
Since 2011, G.O.O.D. Music (Getting Out Our Dreams) has been signed to an exclusive worldwide label agreement with Def Jam Recordings, a division of Universal Music Group (UMG). G.O.O.D. Music is currently home to an acclaimed artist roster that includes Big Sean, Q-Tip, Teyana Taylor, Kacy Hill, and Pusha T himself, among others. G.O.O.D. Music has amassed scores of certified gold, platinum, and multi-platinum selling albums and singles.
Since his signing to G.O.O.D. Music in 2010, Pusha T has garnered an impressive track record. He was featured with Kanye West in 2010, on the RIAA platinum “Runaway” from Mr. West’s classic album, My Beautiful Dark Twisted Fantasy. In 2012, Pusha T took the lead on a number of tracks from Kanye West’s influential Cruel Summer album, most notably the #1 triple-platinum “Mercy” (with Big Sean and 2 Chainz). Pusha T has been featured on literally dozens of tracks by such artists as Lorde, Puff Daddy, Future, The-Dream, Trey Songz, Rick Ross, Chris Brown and has become a sought after collaborator with EDM’s biggest names following the success of his track “Burial” with Yogi and Skrillex. Pusha T’s 2013 debut solo album for G.O.O.D. Music, My Name Is My Name, entered the Billboard Hip-Hop Album Chart at #2.
A big congratulations are in order. Just got word that you will be the president of G.O.O.D. Music. How was the offer presented you?
Actually, I was flying home and I had just got into my car at the airport. ‘Ye had called me and he was like, “Tell me something. What do you think about being the president of G.O.O.D. Music?” And I was like, “Well, what are the things that you’re looking for?” And he was basically just like, to manicure the label, make it profitable and be very business-oriented about it going forward in a manicured type of way.
What was going through your mind in those four months since? Any pros and cons that you were weighing?
It wasn’t really any time to me. I always look at it as an opportunity to help the team and I think that artistically, me and Kanye have the same vision. He respects me as an artist, a really manicured artist. I’m not out here shooting in the dark, doing any and every thing. When it comes to albums and things like that, I have a very manicured process in which I get to take my time and I think he sorta respects that I get to take my time. It’s never no pressure simply because I think he looks at me and my other businesses and understands that’s why I have this luxury of time in whether it be my clothing stores, my clothing line, just things like that. He just notices me and him don’t ever have that type of pressure, tension, producer-artist relationship. I think he respects that a lot and not to mention, ever since I’ve been on G.O.O.D. Music, there’s been a host of artists that I’ve brought to the table, tried to sign, brought to his attention in trying to sign, whether something was super hot or I called it it’s not going to stand the test of time, it’s wack. I been pretty right in a few regards. Those are the things he keys on as far as I go and just as far as being a part of the culture. He knows I’m outside all the time. He knows that I’m of the people. He knows that I’m in those specific mixes of things that are bubbling up, whether it’s online or before it even really gets hot online. He knows I study those different avenues.
We sampled some new bars from you on Diddy’s MMM album with “Everyday” featuring The Lox. How will becoming president affect your own musical output?
My album is just a whole other thing in all honesty. F’real, what you’re gonna get from this King Push album is something people probably haven’t heard in the past 18 years. I’m just putting it together, aiming for classic material.
Will your new duties affect your timetable for releasing the album?
I don’t think so. I got sort of a head start. You’re talking about four to six months of a conversation and just solidifying it now. I’ve been working on the album for a minute in between touring and everything else. I got a head start on the album so we’re good. You’ll be seeing that very shortly.
Can we expect it at the top of the new year or sooner than that?
Yeah, I think you’ll get definitely be getting offerings from the album before the top of the year.
Congratulations to Pusha T on this power move! It’ll be interesting to see what G.O.O.D. Music has in store for 2016.