Live Performances

Creator of 2Pac Hologram Speaks on Coachella Performance

Creator of 2Pac Hologram Speaks on Coachella Performance

Hopefully you all saw 2Pac’s resurrection during Dr. Dre and Snoop Dogg’s performance at Coachella last night, and if you didn’t, check it out above. MTV caught up with Nick Smith, president of AV Concepts, which is the company that created the incredible technology, to talk about the preformance. Check out what he had to say about it below.

We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”

Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said.

The hologram was the latest visual magic pulled off by AV, which is also behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas.

The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said.

Click to add a comment
Live Performances
@BrandonButch

President, CantStopHipHop

More in Live Performances

G-Eazy-Tory-Lanez-Tonight-Show

G-Eazy & Tory Lanez Perform “Drifting” on Fallon

Brandon ButchJuly 26, 2016
rae sremmurd fallon

Watch Rae Sremmurd Perform “Look Alive” on Fallon

Brandon ButchApril 29, 2016
Video: Kendrick Lamar Brings Out Yasiin Bey (Mos Def) to Perform "Alright"

Video: Kendrick Lamar Brings Out Yasiin Bey (Mos Def) to Perform “Alright”

Brandon ButchAugust 3, 2015
mac miller grassroots

Video: Mac Miller Debuts New Song “100 Grand Kids”

Brandon ButchAugust 1, 2015
asap rocky fallon

Video: ASAP Rocky Performs ‘LSD’ & ‘Jukebox Joints’ on Fallon

Brandon ButchJune 12, 2015
@KanyeWest Performs "All Day" & "Black Skinhead" at #BBMAs

Video: Kanye West Performs “All Day” & “Black Skinhead” at 2015 Billboard Music Awards

Brandon ButchMay 17, 2015